XCENTRiC RECORDS™ & Native Culture – A New Chapter
- Joseph Grala
- Sep 27
- 1 min read
This week marks a huge step forward for XCENTRiC RECORDS™ — we are officially partnering with Native Culture, a groundbreaking platform that merges music, art, and blockchain technology.
As the founder of XCENTRiC RECORDS™, I’m personally excited about what this means for the label, our artists, and the fans who ride with us. Native Culture allows us to bring our music into a whole new space — where every release can live on-chain, be owned by fans as NFTs, and continue to generate royalties long after the first sale.
Why This Partnership Matters
Ownership & Control: Our artists keep full ownership of their music while leveraging new technology.
Fair Royalties: Artists earn on both primary and secondary sales.
Future Integration: As Native Culture expands into AR/VR city experiences and real-world events, our catalog will be right there at the forefront.
This partnership also opens the door for XCENTRiC RECORDS™ artists to participate in this ecosystem if they choose. Being part of Native Culture puts us ahead of the curve — giving our roster an opportunity to shape the future of music before the rest of the industry catches up.
I shared all the details about what this means for XCENTRiC RECORDS™ and our artists earlier this week — check out the full announcement here:







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